Tiered pricing can be added to any product in your price list that includes a quantity drop-down such as packages, composites, and regular product-quantity items. Tiered pricing is a useful marketing tool that incentivizes customers to purchase larger quantities in order to receive a price reduction once a tier has been met. Below are the types of tiered pricing options available for the products in your SimplePhoto price list:
Basic / Step Tier: (default) Each item's price is determined by the tier price. The maximum quantity shown in the drop-down is 25.
Graded Tier: When the quantity reaches a tier, the per-item price for all items is the tier price. The maximum quantity shown in the drop-down is 25.
Threshold Tier: When the quantity reaches a tier, the total item price is the tier price. Customers will only be able to select the quantities specified.
To enable Tiered Pricing for an existing product inside a price list:
- Click Edit Product next to the product.
- Click Switch to Tiered Pricing under the Retail Price field.
- Enter a Quantity and Price in the respective fields.
- Select the Pricing Tier Type from the drop-down.
- Click Update.
Below are examples of each type of tiered pricing:
Basic / Step Tier Pricing:
Example - Holiday Cards
- First 4 cards = $3.50 per card.
- All additional cards = $2.50 per card.
Graded Tier Pricing:
Example - Holiday Cards
- $3.50 per card
- Buy 5 or more & all cards = $2.50 per card
- Buy 10 or more & all cards = $2.00 per card
Threshold Tier Pricing:
Example #1 - Graduation Announcements
Some photographers may only want to offer sets of a product or a minimum order of a product. In that case, threshold pricing should be used. Only the predefined quantity amounts will appear in the drop-down.
Cards come in sets of 5.
- 5 cards = $5.00 per card
- 10 cards = $4.00 per card
- 15 cards = $3.50 per card
- 20 cards = $3.00 per card
- 25 cards = $2.75 per card
Example #2 - Graduation Announcements
(Minimum 5 card purchase)
- 5-24 = $3.50 per card
- 25-49 = $2.85 per card
- 50-74 = $1.95 per card
- 75-99 = $1.65 per card
- 100+ = $1.30 per card
Note: In this example, because the minimum purchase is five cards, threshold pricing would need to be used to require a quantity minimum. Instead of a range, pre-defined quantity amounts would need to be determined. This might look something similar to how we've divided up the quantities below.
Example #3 - Buy one for $10, get one half off