How to Schedule Emails

  1. Click Marketing at the top of your SimplePhoto Dashboard and then click Send Emails.
  2. Click Schedule Email.
  3. Choose a Campaign Target for your scheduled email campaign. The scheduled email can be associated with a specific folder, prepay event, or price list OR it can be sent to all customers, all prepay events, or all reorder events.
    • Folder: The scheduled email will be associated with an entire folder of galleries and/or prepay events. Once you have selected this filter, you will then select a Folder. You can choose from any previously created folder. Note: To create a folder, click the Galleries link at the top of your Dashboard, and then click Add Folder.
    • Price List: The scheduled email will be associated with one or more price lists. Once you have selected this filter, you will then select a Price List. You can choose one or more reorder or prepay price lists. Note: To edit or create a new price list, visit the Price List section of our Help Center.
    • All Customers: The scheduled email will be sent to all customers, regardless of price list, folder, gallery, or prepay event.
    • Prepay Event: The scheduled email will be associated with a specific prepay event. Once you have selected this filter, you will then select a Prepay Event. You can choose multiple events for a single scheduled email from any previously created prepay event. Note: To create a new prepay event, visit the How to Create a Prepay Event help page.
    • All Prepay Events: The scheduled email will be sent to all customer email addresses associated to active prepay events.
    • All Reorder Events: The scheduled email will be sent to all customer email addresses with active image galleries.
  4. Select the Email Template that will be sent out to customers. To edit the available templates, go to Email Templates under the Marketing pane from your Dashboard.
  5. Select the source where email addresses will be pulled from for the scheduled email.
    • All: All email addresses that you import, are pulled from your guestbook, or are submitted by a customer for an order, will be included in your scheduled email.
    • Imported: The scheduled email will be sent only to email addresses that you import manually. To import email addresses, click Marketing at the top of your dashboard and then click Manage Email Addresses.
    • Guestbook: The scheduled email will be sent only to email addresses added through your Guestbook feature. To learn more about the Guestbook feature, Click here.
    • Order: The scheduled email will be sent only to email addresses collected at customer checkout.
  6. Select the Gallery/Event Filter, which will target customers based on their order status.
    • All: All customers will be targeted by this scheduled email.
    • No order placed in SimplePhoto: Only customers who have not placed an order in your SimplePhoto account will be targeted by this scheduled email.
    • Order placed in SimplePhoto: Only customers who have placed an order in your SimplePhoto account will be targeted by this scheduled email.
    • No yearbook pose selection: Only customers who have not selected a yearbook pose will be targeted by this scheduled email.
  7. Select the Events After date for the scheduled email. All galleries and prepay events added after the Events After date will be included in the scheduled email. If you chose “Prepay Event” as the Campaign Target, this step is automatically removed.
  8. Select the Events Before date. All galleries and prepay events added before the Events Before date will be included in the scheduled email. Note: If the Disable checkbox next to Events Before is enabled, the Events Before date is set to "None". This Disable checkbox should be enabled if you want all events added up until the scheduled email delivery date. If you chose “Prepay Event” as the Campaign Target, this step is automatically removed.
  9. Select the Delivery Date for the scheduled email to be sent.
  10. Select the Delivery Time for the scheduled email to be released on the delivery date designated above. The timezone for the delivery time can be updated inside the Photographer Information screen. Visit the Timezone help page for more information. If the Deliver Immediately checkbox is enabled, emails will be sent as soon as possible on the quarter-hour. 
  11. Type in a Campaign Name for the scheduled email. This will help you easily find the scheduled email in your archives. If no label is created, the delivery date and time will be used.
  12. If you would like a single email to be sent to email addresses associated to multiple galleries, check the box next to Single email per address (one email that links to all galleries/events that match address). A single email will be sent per unique email address with a link to all galleries/events that match the associated email address. If the email address is associated to multiple galleries, then when the link is clicked from the email, customers will see a list of links for all galleries associated with that email address. Once one of the links is accessed, customers will also be able to navigate to other galleries via a related galleries drop-down inside the selected gallery and associated price list.
  13. Click Save.

The Schedule Email feature tracks how many sales resulted from the email blast. Login to SimplePhoto, click Marketing at the top of your SimplePhoto Dashboard and then click Send Emails. Scroll down and under Sent Emails, you'll see statistics for each email blast that has been sent.

Please note that a maximum of 10 emails will be sent to each unique email address when a scheduled email campaign is sent. This was added to prevent accidental sending of more than 10 messages to a single address. 

As always, we recommend testing this feature out first, sending an email to yourself before using it to send in a large email blast.

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